A couple of months ago, I met with Emma D’Arcy, Artistic Director of the Iambic Arts Theatre in Brighton, to look at how we could transform their presence online. She’d had a website up and running for a couple of years and it was looking a little tired and she wasn’t achieving the right levels of search ranking as the SEO was dated and lacking in the right meta data and keywords.
A fresh, new web design for the Iambic Arts Theatre, Brighton
With the Brighton Fringe just a couple of months away, it was vital that we created something with a bit of WOW FACTOR…. something fresh, modern, functional, engaging and with powerful SEO to boost search results.
I’m delighted that we launched their new site at the weekend to coincide with the launch of the Brighton Fringe listings. We gave the site a fresh new and more contemporary look and added much needed online booking functionality and social integration. And, to add some OOMPH, we added photos and videos to really help bring the content alive.
Iambic Arts Theatre's eye-catching Facebook Page
And, to maximise word of mouth opportunities, as well as the chance to improve interaction and conversations with customers, we also launched a fresh new Facebook Fan Page and a Twitter Account.
It’s been an absolute pleasure working on Iambic’s online presence and I’m really excited to see the positive impact and opportunities it generates for Emma over the coming months.
And the feedback so far has been fantastic! Including this wonderful testimonial from Emma…
“I have never experienced working with anyone like Abi in my 25 years of business. She goes over and beyond, in every single way, is a perfectionist and makes the most difficult seem effortless. She has turned round a totally new website for my theatre here in Brighton, and is constantly on hand, with an unflagging support. I shall be recommending her to all my friends/colleagues. Thank you, Abi.” Emma D’Arcy, Artistic Director, Iambic Arts Theatre, Brighton
